How do Emotions Drive Money Decisions?
EURO
This book asks the reader to consider key points relating to financial literacy, 
such as the difference between a need and a want; the connection between love and financial security; effects of stress and money on one’s intimate life; and how emotions trigger one’s behavior and impact financial decision-making. These questions are difficult to answer in part because secondary schools and university curricula in Europe and elsewhere pay insufficient attention to the role of money in society and one’s personal life. The costly result is financial illiteracy.
Jorge Rivera, Ph.D.
Hamilton Rand Publishers
Category: Education-Finance and Psychology
ISBN 978-0-9863478-7-0 (Hardcover) Export Edition $29.95
ISBN 978-0-9863478-8-7 (Softcover) $ 19.95
ISBN 978-0-9863478-9-4 (eBook) $9.99
Pages 276
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ABOUT THE AUTHOR
Jorge Rivera, Ph.D., is a behavioral science specialist and economist. He is an adjunct professor of transnational economics and personal banking and finance strategy, at the U.S. Department of Defense, and a member of the U.S. Council of Economics and Financial Literacy. He holds senior consultancy status with the United Nations, the World Bank Group, the International Monetary Fund, and the International Finance Corporation.
